Ch. 4 Demand

Understanding Demand
Buyers and Sellers
What effect does their interaction have?


Agreement on the price and quantity traded

The Law of Demand
When a good’s price is lower, consumers will buy more of it.
How is “demand” different from want or need?

a consumer who demands is wiling and able to buy the good or service at a specified price
How is consumption measured?

By the amount of a good that is bought
The substitution effect
When consumers react to an increase in a good’s price by consuming less of that good and more of other goods.
The income effect
The change in consumption resulting from a change in real income
Market demand schedule
A table that lists the quantity of a good all consumers in a market will buy at each different price

See Figure 4.3 on pg. 81
Why do economists create market demand schedules?
To predict how people will change their buying habits when prices change
Demand Curve
A graphic representation of a demand schedule

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